Launch!

Deploying something new is always amazing.

I have been working on what’s now called Fitness Tracker for over seven years. The very first incarnation of what would become Fitness Tracker was a really simple tabata timer/tracker that kept growing and growing.

Fitness Tracker was just for me for the longest time. But a few years ago when I realized it might be worth commercializing, I bought a domain…and sat on it. You see, I buy a lot of domains and always have several ideas and consulting contracts on the go. But finally in December 2024, I decided to build a desktop application so that I could make Fitness Tracker truly private.

And then the 78 solutions method started to kick in. The biggest problem was building the application, but I had to start finding users too. I validated the idea before, but there’s a big difference between saying you would buy something and actually paying for it. My first step was to recruit an amazing group of beta users.

With that done, I got the beta version out and while that was testing, I got to work on a website. Beta testing was challenging to say the least but I started a rewrite and then problems and solutions began to present themselves. One problem was that I was implementing the workout planner and needed a data source for exercises. Luckily, I have been acquiring exercises since the beginning of Fitness Tracker. I have collected more than 800 exercises as well as information on anatomy and nutrition.

With all that information, I thought why not put it all online? It was all structured so it took a lot of python to make it human readable. The website itself came together really quickly and my design skills have gotten functional enough to actually be happy with what I have put out.

One joy of being into testing is that I sure have a lot of stuff to fire at new websites. Siteimp proved invaluable and my new accessibility standards proved very useful as well. The website is fast and highly optimized which is a good thing…it has nearly 1000 pages in total.

And launch.

It feels amazing - the sense of accomplishment is palpable but so is the sense of responsibility. The website is live and now I need to launch an application worthy of it. The website has a few issues that I will be fixing over the next few days, but nothing too serious - Siteimp proved invaluable. Building forms with formimp was a breeze - it takes me less than three minutes to set up a contact form now.

And launch.

The first launch was almost thirty years ago. My Dad invested, my Auntie took on a lot of responsibility as both cheerleader and mentor and I got the virtual showhome prototype out. It felt amazing - the sense of accomplishment was palpable but I failed to deliver on my responsibility.

I failed.

But I learned and with that learning comes a new set of launch procedures. Launch is never a thing, nothing is ever a thing. There are just problems and solutions. 78 of them a year.

Finally, while I was working on fitnesstracker.ca, I thought of all the people out there who are like me over seven years ago when I got out of the hospital. They’re just starting a journey and they’re still too scared to look in the rearview because it’s damned scary.

You can do it, I’m cheering for you.

About the Author

Greg Hluska

Now in his third crack at publishing, Greg Hluska still can't write a bio. He can do so many things - start companies, build software, think way outside the box and come up with really bad jokes. But bios? Impossible. Fifteen years ago, he started a consulting company called Greg Hluska Consulting. Since then he has been solving early stage companies' hardest problems, releasing products, writing constantly and struggling to write bios or give his companies/products creative names. For example, his next product is called Fitness Tracker because, get this...it tracks fitness. It's a wonder this section isn't called Greg Hluska Bio.

Links