Articles in Strategy

Develop strategies that power sustainable growth and innovation.

Published: June 2025.

On software reuse: FitnessTracker and SharePhotos

by Greg Hluska on August 2, 2025

Reusable software is one of my personal principles because it delivers better software experiences to customers and provides better business value for me. The FitnessTracker project created the opportunity to lift Rust modules out of FitnessTracker, drop them into a new project, write custom React for the front end and add some new modules to create a totally new product. This article tells that story.

Mary Meeker's report on AI trends

by Greg Hluska on June 2, 2025

Mary Meeker’s 2025 AI report highlights how generative AI is reshaping technology and markets. Here’s my perspective on her findings — and what builders and investors can learn from them.

Strategy — a giant catch-all category that will probably overflow by next year. Or maybe it’s the place for the how and why of getting things done. Realistically, it’s somewhere in between - covering the tools and ideas you need to build and execute effective strategies, but likely due for a pruning by the time you read this.

We’re currently recruiting guest writers and content creators. It pays in exposure — and let’s face it, people die from exposure, but at least you’ll feel warm and fuzzy.

Contribute